Lastly, you need money to make money. Startups can cost quite a bit to get off the ground. So with your idea and market validation solidified, there are a few different paths you can follow to get your initial “seed” cash:
Strategy #1: Establish your credibility. When you sell a service, you’re typically selling a relationship with yourself. And this requires spending more time and effort establishing your credibility and developing a rapport with your visitors than is typically required on a site selling a physical product.
Teaching and tutoring English as a second language is a great way to make money online, not to mention open some doors for you to travel the world if you’d like. While full ESL (English as a Second Language) accreditation is recommended, as long as you’re a native speaker and have the ability to teach, there are people in countries such as Hong Kong or the UAE who are willing to pay upwards of $25/hr for you to tutor them English via Skype. Check out Indeed, Learn4Good and Remote.co for remote english tutoring jobs or sign up on a specialized site like VerbalPlanet or Chegg Tutors.
The ease and convenience of having a prepaid shipping bag sent to your home which you can stuff and send back to be sold online is a trend I see catching fire in the next couple years; I would not be surprised to see a number of other players in this space emerge. It’s a novel alternative to donating a $200 shirt for instance when someone might be willing to give you $50 online for it.
Next, you need to include a list of your credentials. However, don’t just give point after point of accomplishments; be sure to state exactly how each of your credentials is going to translate into a benefit for your clients. Don’t make the critical mistake of assuming that visitors to your site can make this leap on their own. Clearly spell out the benefits you offer in your sales copy. For example, if you’re a real estate agent with certification in housing inspection, you shouldn’t just tell your visitors “I’m a certified housing inspector.” Instead you should say, “Not only can I find the best home in the best location for you and your family, but as a certified housing inspector, I can give you an accurate assessment of the home’s structural soundness and let you know about any potential problems to make sure you avoid getting stuck with costly repairs in the years to come!” Doesn’t that sound better than “I’m a certified housing inspector”? Make the benefit obvious!
If you’ve developed valuable skill sets or picked up certifications within your industry over the years, offering your consulting services to local business owners can be a lucrative way to make money online. Whether you’re an expert marketer, business strategist, or manufacturing aficionado, there’s likely a local business owner who’s willing to pay you to help them solve an issue with their company. Start with this 18-step checklist to becoming a local business consultant from Karyn Greenstreet and then use my guide to crafting an effective cold email to convince them to hire you.
You can learn the basics of coding on CodeAcademy and do specific online web design courses to build up your skill set. Sign up to freelance sites such as People Per Hour and start building up your portfolio! This portfolio might even lead you into a high paid job!
You’ll also need to provide evidence that other clients have been satisfied with your services. Depending on the nature of the service you provide, you may choose to do this in a few different ways. Testimonials from clients are a great way to establish your credibility. An online portfolio of your work might be another option (for example, landscapers might include pictures of well-manicured properties they designed and maintain). However, if the confidentiality of your clients is important, you may need to approach this a bit differently by including more general descriptions of problems you’ve encountered and steps you’ve taken to solve them, with no names or clues that could give away identities. If privacy is important to your clients, then visitors to your site should be able to understand why you can’t reveal names and exact details. But again, don’t assume they’ll know. Be sure to explain this.
Being a new teacher can be nerve wracking. Which is why so many people are looking to buy your old teaching plans to help them feel more comfortable in front of their first class. If you’re a teacher, you can make money online through a site like Teachers Pay Teachers, which lets you buy and sell your original teaching materials.
Believe it or not, some people have such a difficult time with dating, they don’t even want to participate in the online (or app-based) component of it. If you’re a smooth talker, you can leverage that skill into making money online as a matchmaker on sites like eFlirtExpert.
Find your niche partners, collaborators, and champions: As you’re creating your course, look for notable people who are also creating content in the space. Look at how their businesses operate and incorporate that into your own plan. You can also reach out to any influencers and make them affiliates for your own course. This way, they’ll be incentivized to share your content with their own audiences (which can be a major way to generate your first sales and start building your own community!)
Facebook continues to expand and grow. Therefore businesses are spending more on Facebook ads. But here’s the problem: a lot of old school businesses don’t know what they’re doing when it comes to Facebook ads. Even newer companies don’t have the time it takes to learn the ins and outs so that they get the most return on their Facebook ads investment.
There are freelance sites, such as the popular oDesk, that often have jobs for virtual assistants. Just as with physical assistant positions, you will get paid for helping executives with a wide variety of tasks.
Strategy #6:Network and get listed with professional services websites. While almost all the traffic techniques used to drive visitors to product-based sites can be applied to service-based sites, I’d like to mention a couple that those of you who need local traffic will find useful.
Similar to selling your freelance services, you can also start selling your knowledge and advice in an area you specialize in as a coach or consultant. If you can bill yourself as an expert, there are tons of people out there willing to pay for your time.
Writer, side project aficionado, and part-time entrepreneur. Join me here, on ryrob.com and learn how to start a business while working full-time. Let’s chat on Twitter about business and side projects.
The idea behind a niche website is to target a specific niche (for example, a specific kind of photography), rank on Google for the keywords related to that niche, and then turn that traffic into earnings through affiliate offers or through selling your own products.
There’s a ton of great services out there that you can use once your brand is more established and you can afford to access features like built-in analytics, managing multiple channels, and link trackers.
You can never assume that providing information about what you’ve done for other clients will enable visitors to your site to make that leap and picture what you’ll be able to do for their businesses. You need to be very, very specific about what you’re offering. To help you do that, look at other similar service providers and ask yourself these questions:
You can buy and sell websites in the hope of generating future earnings based on their user traffic, current revenue intake, domain name, or some other factors that might be a hidden cash cow everyone else has overlooked. Interested? Check out marketplaces like Flippa and Flipping Enterprises to learn more.
Most predictions say the market for 3D printing will reach $16.2 billion by 2018 (1), and you can take a chunk of that by printing 3D blueprints, prototypes, and anything else your customers need. You’ll probably want to start by focusing on one niche, like: 3d printing for dolls, etc.
Strategy #5: Get your site listed in local search directories. Current estimates say 40 percent of search engine queries are now for local businesses and services. When you combine this with research that indicates 92 percent of local searches convert later offline, you can start to see a pattern of consumer behavior.
The website Fiverr promotes members’ talent in multiple disciplines and connects them to people looking to pay for those skills. For example, if you’re a digital photo editing guru, you might find freelance projects you can complete for compensation.