None of the above matters if you don’t have an ecommerce store that sells your product, provides an intuitive shopping experience, and makes customers want to return. We’ll show you how to go from zero to beautiful online store in a matter of minutes using powerful ecommerce software (spoiler alert – we have a recommendation).
Taking a successful business model from someone else and building on it is no crime. In fact, it is how most leaders build businesses. It doesn’t always take a “stroke of genius” to get to the top. But when those once-in-a-lifetime ideas strike, your window to act may be small. I don’t accept the idea that all of the good ideas have been taken. These five unique businesses are proof that you can find prosperity, even in a market that may not have even existed when you first had your idea.
If you’re serious about making money selling things online, it’s pretty much impossible to not recommend Shopify. The platform gives you everything you need to get your online store up and running in less than a day including a custom domain, beautiful templates (so you don’t need design skills), secure payment options, and they can even take care of marketing and shipping for you. Whether you’re selling your own products, designs, or curating other products for people in your niche, Shopify is the best option for powering your online store.
Market your course: The beauty of using a course to make money online is that you can continue to sell it for as long as you’d like. Look for niche communities on Facebook, LinkedIn, or Reddit that might benefit from your content. Guest post on relevant blogs and sites. Look for anywhere you might be able to get in front of the right people. With just a few hours a month you can continue to generate sales.
Build your audience on a course community: If you’re just getting started building an audience for yourself and want to leverage communities already actively looking for content you can choose to host and sell your online course on a site like Skillshare or Udemy. These are easy, cost-effective ways to build an audience and test your niche to see if there’s demand for it.
While YouTube recently changed its monetization program, if you’re able to hit their new minimum bar of 1,000 subscribers and 4,000 hours of view time in the past 12 months, it’s still an incredible place to make extra money online.
There are a few different ways you can accomplish this. First, you should include a good, professional picture of yourself. And no, the picture of you in your Hawaiian-print shorts and “Kiss the Chef” hat from last year’s summer barbecue won’t do. Giving your visitors a professional image to associate you with will go a long way toward establishing your credibility.
How about setting up a business that focuses on outsourcing? Most successful service providers on the internet find that they need external help at some point. They might have a blogging client that requires logo design. They might have a guest posting service client that needs web design . Instead of actually providing the services personally, you could outsource and take a profit margin of your choice! Make sure you learn how to outsource first!
Learn from entrepreneurial experts. ($20) The average ticket price for your local entrepreneurial event is $15-$20, the knowledge and connections you get from it though? Priceless. Total cost so far: $127
The second (and cheaper) path assumes that you have the design and dev chops yourself to build your dream software. Naturally, it’ll take more time to get your product off the ground, but being able to bootstrap the development of your software lets you retain more ownership in your business and be more in control of your path.
For example, on his website, the owner of a martial arts school offered basic summary descriptions of his classes. Instead of general descriptions, he’d be better off breaking his sales copy down from his existing summary descriptions into more detailed copy that explains the key differences between his child, teen, and adult classes. By focusing on these client groups separately, he could more closely target their unique needs (and therefore attract more customers) by emphasizing the benefits that apply directly to each.
There’s plenty of work and clients to be found. If you know where to look. To start, you need to know if there is enough demand for your skill to make it worth the effort to go out looking for work. Start by searching freelancer job boards on UpWork, Freelancer, Guru or one of the dozens of other skill-specific freelance job boards.
Choose your niche and check for demand: The golden course combination is when you can find an in-demand niche that aligns with your skills and unique experiences. A great way to do this is to use Google Trends and Google’s Keyword Planner to look for average monthly search volume for keywords related to your proposed course content. Are people actively looking for high-quality information about this subject? Of course, if you’re already creating content for a blog, coaching service, or a site like Medium, you can test demand this way for free just like Bryan did.
If you have an interest or skill in web development, there is a big demand for designers to build winning sites for businesses or organizations. Sites like eLance.com are a good place to start to find clients and build your portfolio.
Instead, go with a self-hosted site (like my blog here is)—this means your blog will be hosted on your own server and you’ll have full control over it. There are tons of highly reputable, affordable companies you can choose to host your website, like Bluehost, Kinsta, or A2 Hosting.
There are freelance sites, such as the popular oDesk, that often have jobs for virtual assistants. Just as with physical assistant positions, you will get paid for helping executives with a wide variety of tasks.
With $200 and his wits, Branson started an empire. That got me thinking—with all the technology within entrepreneurs’ grasps, what’s the minimum you’d need these days, realistically, to start an online business?
Sign up for a reputable affiliate network: Aside from Amazon, there are dozens of large reputable affiliate networks, such as Share-A-Sale, Clickbank, and Skimlinks, that specialize in connecting you with merchants who are looking for affiliates to sell their products. They charge relatively low commission fees for the privilege of connecting you with merchants, and the merchants on these sites tend to offer much higher commission percentages or set dollar amount payouts.
You can optimize your videos to rank higher by experimenting with attention-grabbing descriptions and previews as well as using relevant tags. You need to stand out and make people want to click on your video.
For example, a site that sells a product like gift baskets might include some brief “About Us” information that gives details about who the website owners are, why they started their business and how long they’ve been online.
Though recycling has been popular for years, practical-use items made from recyclable items and materials are quickly becoming more desirable. From clothes and bags to water bottles and wallets, these unique items are high-quality goods that let people show off the positive difference they’re making for the environment. Alchemy Goods was originally born not out of ingenuity, but of necessity.
E-mail has made following up with your existing clients extremely easy and cost-effective, so there’s no excuse for not taking advantage of this source of easy extra income. Don’t be afraid to remind previous customers that you’re there.
Do you love video? The bar for entry is much lower than it used to be. Now, you can create high quality videos from your smartphone. Upload those videos on a site like YouTube, and monetize it with advertisements. If you get popular enough, you can also benefit from company sponsorships.
Your platform should give you the flexibility you need to stand out, the data orchestration you need for operational efficiency and the low total cost of ownership that lets’ you reallocate dollars to marketing spend, not technology debt.
When you sell a service, you are the product, whether you’re a real estate agent, doctor, lawyer, bed & breakfast owner, auto-mechanic, caterer, hair stylist, fitness trainer, accountant, investment advisor, childcare provider, housekeeper, dog walker, landscaper, whatever.
This is where you dig even deeper to understand your ideal shopper. Who are they? What do they like? How can you tailor both your product and your website experience to appeal to your perfect shopper?
Create a killer course experience: With your course validated and in the works, you need to figure out how people will take it. Most course creators choose to host their courses from their own websites. This way, they get all the value of bringing customers back to their site on a regular basis. I host my own courses from a subdomain on my own site so I can easily add more. The course experience is incredibly important as well. And after trying most of the solutions, I highly recommend Teachable—an online platform designed specifically for courses.