1. Network with other local businesses. If you want local traffic, start making personal connections with other local business owners–preferably those with sites of their own. Look for ways to position your service and your site as a resource to their customers, and then request a link on their site or get permission to leave your business cards (printed with your URL, of course) in their lobby or next to their cash register. Even consider rewarding local business owners for sending traffic and leads your way by offering them a special gift, a discount off your service or even a portion of the profits.
The sites that hold the most value on the web hold the most valuable content. Face Book holds information about what hundreds of millions of users. YouTube possess millions of funny, educational and controversial videos. If you can create a website that focuses on offering valuable resources, then you just might be onto a winner.
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So you must walk a fine line, making sure that you keep confidential client information confidential, while (1) proving that you’ve satisfied the needs of other clients like them with great results and (2) demonstrating your ability to customize your service to meet their personal, unique needs.
You might not have even heard of Zappos, an online shoe store. Well, that goes to show how big the internet really is and how big your online business could be. Maybe it might even come to close to the acquisition of Zappos by Amazon for a reported $900,000,000.
Facebook continues to expand and grow. Therefore businesses are spending more on Facebook ads. But here’s the problem: a lot of old school businesses don’t know what they’re doing when it comes to Facebook ads. Even newer companies don’t have the time it takes to learn the ins and outs so that they get the most return on their Facebook ads investment.
For example, a site that sells a product like gift baskets might include some brief “About Us” information that gives details about who the website owners are, why they started their business and how long they’ve been online.
Then once you’ve got your domain name and hosting sorted out, it’s time to pick a CMS, or Content Management System, that will let you update pages, build your blog and integrate with all the other services you need. It’s hard to go wrong with WordPress—the CMS powering close to a quarter of the internet.
There’s a ton of great services out there that you can use once your brand is more established and you can afford to access features like built-in analytics, managing multiple channels, and link trackers.
The greeting card business has been huge for years, and it seems to get bigger with every passing holiday. Fetal Greetings offers a special opportunity for expecting mothers: To have their baby greet the world in the form of a card! Holly Nill-McKay started the company in 1999, and while the idea may sound strange, I love it. It’s a great example of a unique and clever idea that builds on an existing industry. The cards themselves are cute, and they make wonderful surprises to send to family and friends to announce a pregnancy.
Drop shipping is fairly similar to running an affiliate store. You act as the mediator without ever touching the product. The difference between a drop shipper and affiliate is that the sale with drop shipping websites is not completely managed. You might have to set up systems to automatically make a purchase with your drop shipping company, in order for it to be sent directly to the end consumer.
Do you have in-depth expertise about a specific hobby or any other subject? You could create a website that offers your expertise to others for a price, like offering a music lesson over Skype for a fee or charging for video lessons on gardening. You can make extra income or become wildly successful with this method of making money online.
Websites aren’t too dissimilar to stocks. Many are junk, but some can generate serious income for you, making buying an existing website a strong potential idea for making money online (if you have an eye for spotting the diamond in the rough).
Parking is at a premium in most thriving cities. Renting an unused space in your driveway or vacant deeded parking space can generate additional income. Advertising availability on Craigslist exposes this opportunity to local people, and up-and-coming apps like JustPark also allow you to easily rent out your parking space when it’s not in use.
If you can engage clients and build up attractive social media profiles, then you will be able to attract clients, which makes this a service with value. Again, these projects are posted on freelance sites such as People Per Hour and Elance on a regular basis, so you can start building up clients straight away! Check out these amazing statistics for LinkedIn!
Research individual companies in your desired niche: If possible, it’s always better to become an affiliate directly with a company (if they have an internal affiliate program), as no one else will be dipping into your commission rate. This is the preferred route for most of the prominent affiliate marketers, including Pat Flynn. Unfortunately, it’s also the most work, as you’ll have to do the research yourself to see who offers programs (they’re usually listed in the website footer).
UK spend on online video has seen 13.5% year on year growth, and now exceeds spend on TV advertising. (PriceWaterhouseCoopers) Hundreds of statistics like this have meant that businesses have to produce videos. Well, they don’t have to, but if they don’t, they are going to be missing out. Video platforms are just another avenue to acquire potential consumers. You can offer video packages from £50-5,000 and beyond. Select your target market and market to them effectively.
For this, you first must brainstorm/find an online service that people are willing to pay for on an ongoing basis. Once you create it, the challenge is to maintain it, which is not an easy task. That being said, it can be quite profitable if you can make it work.
If you have experience with marketing, SEO, or a knack for getting people excited about the products and services you use on a regular basis, think about refining your skills and putting them to work making money online as a small business marketing consultant in your region—especially if you can become a local SEO expert and can help local clients rank higher in their search results.
Once you’ve established yourself in any of the numerous freelance verticals online, spending your time focusing just on doing inside sales (booking freelance contracts with high-value clients) and then subcontracting your work out to other freelancers can be a great way to make money online.
While it often takes a significant amount of time and hard work to build up your affiliate income, if you have the ability to regularly publish high quality content that drives in targeted traffic to your website, this online revenue source can become quite substantial.
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Shopify and Squarespace each offer a 14-day free trial of their services, which is more than enough time for you to get a basic version of your store up and running as a test. Other sites like Big Cartel allow you to use their service for free if you have fewer than five product listings.
If you need some guidance on how to connect with influencers, download our free step-by-step guide, “How to Connect with Influencers & Land Interviews.” We even include the exact “copy & paste” emails we used to contact Sir Richard Branson, Arianna Huffington and many more A-players.
Shipping restrictions, zoning laws, and trademark considerations. These can all make or break your business. With this list, you can avoid the ecommerce landmines that derail your business before it gets off the ground.
Phase 3: Quickly write, record, and edit the course content. As he already knew there was demand, it made sense to create the content as quickly as possible. He could always go back and update or edit based on feedback from his initial students.
With Amazon, you can self-publish a book fairly easily, and really make money from it. There are some simple and inexpensive guides like this one to help you write your book AND have it generate consistent income.
There’s nothing more off-putting than a poorly designed website, and often, it kills credibility. If you know HTML and have a good eye for design, you can launch a service to create attractive, easy-to-use websites for small businesses. Put your skills to good use for business owners who want to take their online presence to the next level. Build a comprehensive portfolio, and then create your own website to show it off and attract a steady stream of clients.
Strategy #4: Make it easy for leads to contact you. Here’s another obvious one. But I bring it up because I’m continually shocked by how difficult some sites make it for visitors to contact them. If you’re selling a service over the web, then you’re generating leads–your goal is to compel visitors to contact you.
Now, I know what you’re thinking. Most of the software and apps you use on a regular basis are made by massive companies or established development studios. Well, yes. But many successful apps, particularly those in the Apple and Google stores, are created and marketed by individuals and small businesses. In fact, independent developers made $20 billion in the App Store in 2016 alone.
And while building, launching, and marketing an online course does take a considerable amount of upfront effort, their earning potential is through the roof (especially compared to a lot of the other online ways to make money we’re talking about).
Selling graphic T-shirts is big business. Customized T-shirts with clever sayings or graphics are ideal for online sales. Sites like Teespring allow you to sell customer shirts. Teespring’s unique model allows you to design the shirt and get buyers lined up to purchase it. This saves you from the initial investment in stock and the time on processing and shipping orders, though you’ll likely make a smaller profit on each shirt sold.
Choose your niche and check for demand: The golden course combination is when you can find an in-demand niche that aligns with your skills and unique experiences. A great way to do this is to use Google Trends and Google’s Keyword Planner to look for average monthly search volume for keywords related to your proposed course content. Are people actively looking for high-quality information about this subject? Of course, if you’re already creating content for a blog, coaching service, or a site like Medium, you can test demand this way for free just like Bryan did.
I’d also recommend getting a second set of eyes to go through your writing as well, just to make sure that there aren’t any grammatical errors or spelling mistakes. You can simply ask a friend to do this for you, or if you don’t mind spending a little bit more then you can find a professional copy editor to do it for you.