How you define quality content depends on your audience and what they find valuable. At Foundr, we’ve found that our Instagram audience likes motivational quotes and updates about what’s going with the Foundr podcast.
Now, if you don’t know people who might want your coaching services, there are a number of online tools and communities that make it incredibly easy to find clients and teach, on just about any topic area you can think of. Community driven platforms like Savvy.is, Clarity.fm, and Coach.me provide you with a network of potential clients to interact with, as well an integrated payment solution.
Strategy #5: Get your site listed in local search directories. Current estimates say 40 percent of search engine queries are now for local businesses and services. When you combine this with research that indicates 92 percent of local searches convert later offline, you can start to see a pattern of consumer behavior.
Larger companies can hire an agency or full-time staff member to run their Facebook and Twitter accounts, but small businesses often have to handle their own social media marketing. With so many responsibilities, business owners are often too busy, overwhelmed or undereducated about the importance of social media to spend time developing and implementing a great social media strategy. As a consultant, you can help them determine the best tactics, posting schedules and content for their target audience. As their follower count grows, so will your business.
If you’re a fitness buff and have the right combination of charisma and business sense, working as a part-time online personal trainer can be both physically and financially rewarding. Once you build up a reputation and client base for yourself, it could easily turn into a full-time endeavor for you. Check out this interview with several fitness blog owners who are making a living online, from MonetizePros. As well, I’d recommend checking out this resource if you want to take this business idea seriously and get started with a business plan for your personal fitness trainer business today.
Bluehost even has a nifty domain name availability checker you can use right here to quickly find out whether or not your desired website URL is available (and if it’s not, they’ll give you suggestions on the next best idea):
You’ll notice my bio at the end of the article, as well as details on the homepage. I make a full time income from blogging for digital marketing agencies. I get leads thanks to my simple landing page.
Selling on eBay successfully is not easy. You need to be able to able to target a niche where the profit margins are high and competition is low. If you pick the right product (particularly unbranded products) you have a chance to import items and make huge profit margins. SaleHoo is awesome for finding suppliers.
If you need some guidance on how to connect with influencers, download our free step-by-step guide, “How to Connect with Influencers & Land Interviews.” We even include the exact “copy & paste” emails we used to contact Sir Richard Branson, Arianna Huffington and many more A-players.
Next, you’ll want to pick a WordPress theme from somewhere like ThemeForest, Elegant Themes or OptimizePress. This is the barebones design of your site, which you can then customize with your own branding, copy, and images. That being said, you don’t want to cheap out. It costs less than $100 to buy a theme that will make your website look professional (and you can upgrade to a completely custom design once you get the business going).
The most important thing you need before you do anything else is a problem. What do people need that they don’t have? What solution is currently out there that you can do better? This alone is the basis of every great startup.
You don’t need to have a degree in journalism to make money online as a reporter or columnist these days. Plus, there are many news websites that can always use a bit of help on getting local coverage.
The greeting card business has been huge for years, and it seems to get bigger with every passing holiday. Fetal Greetings offers a special opportunity for expecting mothers: To have their baby greet the world in the form of a card! Holly Nill-McKay started the company in 1999, and while the idea may sound strange, I love it. It’s a great example of a unique and clever idea that builds on an existing industry. The cards themselves are cute, and they make wonderful surprises to send to family and friends to announce a pregnancy.
Instead, go with a self-hosted site (like my blog here is)—this means your blog will be hosted on your own server and you’ll have full control over it. There are tons of highly reputable, affordable companies you can choose to host your website, like Bluehost, Kinsta, or A2 Hosting.
Taking a successful business model from someone else and building on it is no crime. In fact, it is how most leaders build businesses. It doesn’t always take a “stroke of genius” to get to the top. But when those once-in-a-lifetime ideas strike, your window to act may be small. I don’t accept the idea that all of the good ideas have been taken. These five unique businesses are proof that you can find prosperity, even in a market that may not have even existed when you first had your idea.
Is your closet bursting with clothes you’re simply not wearing anymore? Rather than take them to a local thrift or consignment store, you can make money online by renting to selling your clothes. Check out sites like Tradesy, SnapGoods.com, Loanables.com, and RentNotBuy.com.
If you can consistently provide companies with successful social media campaigns and improve their profiles, they will pay. Clorox Bleach had some huge success with one of their recent social media campaigns.
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Amazon partners. Many affiliate marketers have success with Amazon. There are literally millions of products to choose from, and it can be quite profitable. For more information, you can check out the Amazon Associates Program.
Build your audience on a course community: If you’re just getting started building an audience for yourself and want to leverage communities already actively looking for content you can choose to host and sell your online course on a site like Skillshare or Udemy. These are easy, cost-effective ways to build an audience and test your niche to see if there’s demand for it.
Once you’ve got your domain name, you’ll need a platform to build your site on. While you could pick a free option like Tumblr, Blogger, or WordPress.com, these won’t give you the flexibility or authority you need to build a truly successful affiliate site.
A great online business for people who want to work from home, earn a great income, and need a flexible schedule is a Homeowner Referral Network (HRN) business. HRNs pre-screen and refer painters, plumbers, carpenters, electricians, and more to local homeowners. The HRN owner earns a commission for any work secured. Homeowners can go online and request a contractor and they are custom matched with a contractor from my network.
Strategy #1: Establish your credibility. When you sell a service, you’re typically selling a relationship with yourself. And this requires spending more time and effort establishing your credibility and developing a rapport with your visitors than is typically required on a site selling a physical product.
There are a few different ways you can accomplish this. First, you should include a good, professional picture of yourself. And no, the picture of you in your Hawaiian-print shorts and “Kiss the Chef” hat from last year’s summer barbecue won’t do. Giving your visitors a professional image to associate you with will go a long way toward establishing your credibility.
With the e-commerce route, in many markets, you’ll be competing against old-school business people who may or may not have any internet marketing experience. Many of them have glitchy, out-of-date websites, which leaves you a lot of room for improvement, and you can capitalize on their shortcomings.
Trustwerty on the other hand is where you can find the best of the best in online shopping. Use Fakespot to find fake reviews and if you want to research the best facial masks, baby products, or electronics, use Trustwerty. Their search engine displays and ranks products based on their review quality where the authenticity is judged by Trustwerty’s algorithm.
Consequently, they’re looking for Facebook ad specialists to step in and do it for them. Luckily, this is something you can learn fairly quickly. Once you do, you can reach out to businesses and offer to help create profitable Facebook ads.
Start by taking other courses you’re interested in: Not only is this important competitor and opportunity analysis, but it also gives you an idea of how a course could or should look and feel. What’s the pacing like? Is it via email, video, in-person chats? Once you understand how you want your course to look, it’s time to decide what it should include. Those same courses are a great starting place. How can you make your course better or more interesting? Do you have experience others don’t?
If you’re a skilled worker in a specific niche, like marketing, design, or software development, there are specialty marketplaces that cater just to you. These are amazing places to make money online as you know that the people visiting them are looking specifically for the skills you have. Check out places like 99Designs or Dribbble for designers, Cloudpeeps for marketing and SEO professionals, and TopTal, Crew, or Gigster for high-level software developers. Once you’ve built up your development skills, you can begin building a brand for yourself as a higher-value consultant and start charging brands for larger projects like implementing an entire WordPress security overhaul or migrating a website from http to https.
Not only will this multiply the money you’re bringing in in a serious way, but it protects you against any sudden changes in the market or in your business. Remember that old saying about putting all your eggs in one basket? A few hours a week committed to just one or two of the following opportunities will put you in a much stronger position to be financially safe and independent.
If you’re looking to build a new career online, the first ten ways we just ran through are some of the best, long-term plays for making money online. However, for a lot of people (myself included), you probably want to find other, quick online business opportunities where you can start seeing a return more quickly.
For the former, do a smoke test by building a simple landing page advertising your product and what it’s all about. You don’t need a ton of bells and whistles; all you need to know is whether or not people will actually pay money for it.
Normally Santa is only associated with the Christmas season, but with North Pole Notes, he can become a part of the family all throughout the year as he dresses in different outfits and also sends poems with news ideas on how to remain in Santa’s nice list. After all, shouldn’t we always be encouraging children to stay on the nice list?
There’s a variety of ways you can get in touch with influencers, or just get on their radar, which you can read about in this article: The Ultimate Guide To Finding, Reaching, And Interviewing Top Influencers
None of the above matters if you don’t have an ecommerce store that sells your product, provides an intuitive shopping experience, and makes customers want to return. We’ll show you how to go from zero to beautiful online store in a matter of minutes using powerful ecommerce software (spoiler alert – we have a recommendation).
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Strategy #2: Be specific about exactly what you’re offering. We’ve already talked a bit about this, but this is such a common mistake I see website owners making–whether they’re selling a service or a product–that I think it warrants further explanation.
Identify target customers: Write down exactly who you want as your client and then start researching those companies and making your list. You’ll want your portfolio and cold emails to align with the companies you’re reaching out to
Courses and other knowledge products like e-books, are what’s called passive income. That simply means that once the upfront time and effort is put in, with just a bit of regular upkeep and marketing you’ll be able to continue to sell and make money from them for months and years.
Decide what your goal is: Do you want a bit of extra income or are you looking to go full-time freelance? It takes time to ramp up a freelance business, so it’s important to know your goals from the outset.
Every year, hundreds of millions of documents are notarized in the United States: wills, mortgages, citizenship forms, handgun applications. While for decades, this has all been done in person, there is a budding crop of sites that allow notaries to take their services online. If you’re already a notary, you can sell your services online. Or, if you want to get started, check out the National Notary’s checklist for becoming a certified notary.
To test these websites, you’ll be asked to visit the site in question and record your reactions and thoughts as you go through it. To get started making extra money online by testing websites, sign up for some of the most popular services like UserTesting.com, Userlytics, TryMyUI, Userfeel, TestingTime (for people outside the U.S), or Side Income Jobs.
Better yet, you can even upload your own book to one of the world’s largest book sellers: Amazon. With Amazon self-publishing, you set the price, retain the rights to your book, and get access to Amazon’s massive audience. For every sale, you keep 70% with Amazon taking the remainder as a fee. If you want to get started, check out Leslie Samuel’s great guide to selling eBooks online or follow Tara Gentile on CreativeLive as she shows you how to use your existing body of work to write an eBook within the next week. Who knows, you might just write one of the best business books of this year!
If you’re a longtime reader of Foundr, you’ll be familiar with this simple tool. If you’re not, the business model canvas is basically a worksheet that helps break down the nine essential elements of your business. It’ll allow you to take an objective look at your business idea and consider areas that you might not have thought about before.
Sure, the owner of a bed & breakfast in Seattle may be thrilled to be attracting clients from Australia’s Gold Coast. But is the landscaper in Seattle going to be equally receptive to securing a weekly hedge trimming and lawn-mowing client from Australia? Probably not.
Maggie Aland is a staff writer for Fit Small Business and editor of the Marketing and Reviews sections. She writes on a variety of marketing topics, ranging from newspaper ads to how to market your business on Facebook. Before joining Fit Small Business, Maggie worked as a marketing associate at a niche publishing company. There she was responsible for determining the marketing plan and keeping up with the budget of 10+ B2B products. Her experience includes email, direct mail, social media, events, and more. When not editing or writing, you can find Maggie looking for the best brunch spots in NYC.