Facebook continues to expand and grow. Therefore businesses are spending more on Facebook ads. But here’s the problem: a lot of old school businesses don’t know what they’re doing when it comes to Facebook ads. Even newer companies don’t have the time it takes to learn the ins and outs so that they get the most return on their Facebook ads investment.
It’s a good question. Because while almost all the selling and traffic generation techniques I teach work equally well for both product- and service-based business models, there are a few unique challenges faced by those selling services that warrant special discussion.
With the e-commerce route, in many markets, you’ll be competing against old-school business people who may or may not have any internet marketing experience. Many of them have glitchy, out-of-date websites, which leaves you a lot of room for improvement, and you can capitalize on their shortcomings.
Build up a following on your Instagram account and you could quickly be making extra money online. Major brands, gear companies, and even startups are willing to shell out $500-$5,000+ per post to get in front of your audience. While it’s getting harder and harder to build a massive Instagram audience, if you already have a solid niche and are posting quality content regularly, with a few small tweaks you can make yourself an influencer. Check out this awesome article from Shopify on how to build and grow your Instagram following to get started.
I’d also recommend getting a second set of eyes to go through your writing as well, just to make sure that there aren’t any grammatical errors or spelling mistakes. You can simply ask a friend to do this for you, or if you don’t mind spending a little bit more then you can find a professional copy editor to do it for you.
After that, you’ll need to be familiar with the other major players in the space who might be good partners or acquisition opportunities, as well as an intimate knowledge of how to raise funding, market your product, hire and manage the best talent, and keep yourself financially above water.
The dramatic growth and success of eBay has spawned many competitors featuring auctions or online marketplaces for diverse items. Whether you want to clean out your closet and sell your designer clothing online, or develop a high-volume online store, you can make extra money or big dollars on sites such as Amazon.com, Etsy.com and more.
And while it will take time to build up a big-enough audience to attract advertisers and other ways to make extra income from your podcast, the opportunity is there. John Lee Dumas interviews entrepreneurs seven days a week for his podcast Entrepreneur on Fire and now makes more than $200,000 a month from it. In fact, John publishes all his income online and showed that he’s made almost $13 million since launching in 2012.
If you own a car but barely use it, you can make some easy money online by renting it out on Turo. Before you freak out, rest easy knowing there’s a $1 Million insurance policy on all cars rented on Turo, plus drivers are prescreened.
E-mail has made following up with your existing clients extremely easy and cost-effective, so there’s no excuse for not taking advantage of this source of easy extra income. Don’t be afraid to remind previous customers that you’re there.
While most of the ideas for making money online we’ve covered so far can be done on the side, if you’re looking to completely change your career and start working online there are thousands of companies looking to hire who don’t care where you are.
A great online business for people who want to work from home, earn a great income, and need a flexible schedule is a Homeowner Referral Network (HRN) business. HRNs pre-screen and refer painters, plumbers, carpenters, electricians, and more to local homeowners. The HRN owner earns a commission for any work secured. Homeowners can go online and request a contractor and they are custom matched with a contractor from my network.
Drop shipping is fairly similar to running an affiliate store. You act as the mediator without ever touching the product. The difference between a drop shipper and affiliate is that the sale with drop shipping websites is not completely managed. You might have to set up systems to automatically make a purchase with your drop shipping company, in order for it to be sent directly to the end consumer.
There’s plenty of work and clients to be found. If you know where to look. To start, you need to know if there is enough demand for your skill to make it worth the effort to go out looking for work. Start by searching freelancer job boards on UpWork, Freelancer, Guru or one of the dozens of other skill-specific freelance job boards.
Starting a business these days is also surprisingly cheap. If you’re dying to get out there and start making money online, but you think that surely you’ll need thousands in the bank first, we’re about to prove you wrong.
With Amazon, you can self-publish a book fairly easily, and really make money from it. There are some simple and inexpensive guides like this one to help you write your book AND have it generate consistent income.
These days, one of the main tools you need to start a business is an internet connection. There are so many different opportunities out there to start businesses online. And in some cases, you don’t even need much more than that connection in order to get your business going. Here are 50 online business ideas you can start right away.
Santa Mail has been around since 2003, and as far as I can tell, it was the first company of its kind. Since then, at least four sites offering the same service have popped up. Even though someone may come along and offer something better, for now, Santa Mail is at the top of its niche.
Instead, go with a self-hosted site (like my blog here is)—this means your blog will be hosted on your own server and you’ll have full control over it. There are tons of highly reputable, affordable companies you can choose to host your website, like Bluehost, Kinsta, or A2 Hosting.
Starting a podcast, like making a YouTube channel or blog, comes down to telling interesting stories and building an engaged audience. I’m probably sounding like a broken record by now, but you need a niche that you’re interested in and there’s already a demand for. Come up with a list of topics you’d like to talk about and then search iTunes charts, Google Trends and other podcast research sites like cast.market to see what’s currently out there and popular.
Medium is an online community where anyone can post articles and essays and get them in front of their audience of millions of monthly readers. While it can be a great place to build your audience for your own blog or find customers for your consulting business, with Medium’s new Partner Program, you can now make money online whenever someone reads your articles. Register for free and you can choose whether your articles are freely available or only readable by those people paying $5/month for a premium Medium membership. You’ll make money based on the amount of people who read and engage with your posts each month.
A virtual assistant is a great job to have if you want flexibility. You’ll be able to maintain multiple clients at once which mean you can easily fill gaps in your week or work overtime if you need to. A virtual assistant will generally charge £15-20 depending on the specifics of their job role. Expect to be assisting with tasks such as blogger outreach, product listings, research and responding to emails.
Similar to selling your freelance services, you can also start selling your knowledge and advice in an area you specialize in as a coach or consultant. If you can bill yourself as an expert, there are tons of people out there willing to pay for your time.
While there are certainly expensive services out there that you can use to create your ebook, you can actually do it yourself for free with tools like Google Docs, Microsoft Powerpoint, and Canva. Armed with nothing but these tools, you can easily create a well-designed eBook lead magnet.
Do you enjoy taking surveys? Some companies will pay people to take surveys so that they can gather valuable consumer and user data. It might not be the most interesting way to make a buck, but you can find websites like CashbackResearch.com that offer cash for your opinions.
If you need to brush up on your sales skills, check out online courses like Sales Training and Prospecting on Udemy, The Guide to Pitching and Selling Clients on CreativeLive. And once you’re ready, head over to Angel List and see if there any open sales position opportunities align with your interests.
Pitch, cold email, and sign your first clients: Now it’s time to go after clients. Mention them in your content. Reach out to them over email or LinkedIn. Tailor your pitch to show what kind of value you bring to the table. (You can even read my personal cold email templates).
Bootstrap: This means you’ll be self-funding your business. While not everyone will have the funds to pay for everything they need to start a startup, bootstrapping means that you retain 100% control over your company. If you can bootstrap your company to an exit or IPO, you’ll most likely never have to work another day in your life.
As you start regularly putting out content, you’ll hopefully start to build a bit of an audience. But to start seeing real money from YouTube you need to market your videos elsewhere. Share your channel on Twitter and Facebook. Distribute videos anywhere else you can think of. Also, interact with comments and build a community around the videos you’re making so people will share it with their friends.
For one, you’ll want to have a high level of domain experience within the industry your startup is going to operate. This means a deep understanding of your customers, the issues they face, and an idea of potential solutions they’ll be willing to pay for. This is the minimum you need to get started.