A lead magnet is basically a piece of content that you give away for for free to potential customers, in order to capture their attention and convince them to hand over their contact information. Most people aren’t going to sign up to your mailing list just for the sake of it, so a lead magnet allows you to ask for something in exchange for something your audience finds valuable.
I’ve been a seller on Etsy since 2006 and have sold over 10,000 pieces of handmade pottery through that site. In 2014, I opened a second Etsy shop to sell my watercolor paintings…it’s a little slower but a great way to get your art out there. I live in a little tiny town up in the mountains of Colorado, so the online presence has been a wonderful way to be able to create my art in this environment and then sell it all over the world.
Are you interested in home decor? Do you love re-imagining home spaces? Consider a career as an online interior decor. You can create mood boards, set up design strategies, and make furniture and fabric recommendations all online.
Next, you need to set up and build your YouTube channel. Your YouTube channel is your homebase for all your content. If you already have a Google account for Gmail or Google Drive, then you can use that to log-in to YouTube and start setting up your channel. Pick a username that works for you and is memorable (if you’re using an existing Google account you’ll have to edit your username in Google+).
A common mistake that many people make when it comes to validating their business idea is that they’ll need to invest hundreds or thousands of dollars developing an MVP. You actually want to spend very little at this stage.
Educational content: People always want to find the quickest way to learn something new. And YouTube searches including the phrase “How to” are growing 70% year over year, making YouTube an incredible place to teach what you know.
It’s still not easy by any means. It requires hard work, and you need to stand out amongst the hundreds of thousands of ecommerce websites and online stores. But by filling a unique niche and executing the right marketing techniques, you can make your ecommerce store a profitable success.
How many postings are there for jobs similar to what you do? If there’s a decent amount and it looks like there’s steady demand, put those skills down on a shortlist and start researching the companies and industries that are hiring.
Sure, the owner of a bed & breakfast in Seattle may be thrilled to be attracting clients from Australia’s Gold Coast. But is the landscaper in Seattle going to be equally receptive to securing a weekly hedge trimming and lawn-mowing client from Australia? Probably not.
Like talking to people and helping walk them through problems? You can bring in extra income as a contract customer support superstar for companies all over the world. Due to the 24/7 nature of online businesses, companies are looking for people in different time zones to help deal with issues that their users are having. Better yet, if you have experience in service or retail you’ll be perfectly suited. Check out indeed or the other remote job boards I listed earlier to find opportunities.
Many small businesses don’t have room in their budget for a full-time IT employee, so when their systems go on the fritz, they’ll usually call a computer-savvy friend or family member. If you have experience working on computers and networks, you can eliminate their need to call in a favor and offer immediate remote technical assistance.
For example, a site that sells a product like gift baskets might include some brief “About Us” information that gives details about who the website owners are, why they started their business and how long they’ve been online.
They’re shortcuts that don’t last forever—and many of the “opportunities” like network marketing giants Herbalife and others offer, often pan out to either be a scam or at the very least, damaging to your personal relationships. And I would never advocate for that.
Next, you’ll need the right tools. You can be as complicated or simple as you want depending on your comfort with audio equipment, but at the minimum you’ll want a microphone and software for recording your voice. Companies like Behringer, Blue, Focusrite, and others sell studio-quality plug-and-play podcast setups that can get you recording today.
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So here, again, thorough sales copy that clearly explains how you’re willing to customize your services will be very important. Do your clients typically fall into a few different categories? Can you talk about each group and explain how you adapt and change to meet their individual needs?
Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer.
You know those top-down cooking or craft videos you just can’t seem to get away from these days? There are people out there making a living from them. 78% of B2C companies depend on user-generated content, like those videos, for their marketing campaigns. You can sign up as a creator on a site like Darby Smart and potentially work with brands like Nordstrom, Mattel, and BarkBox. Or, use them to build your YouTube following and monetize through ads and views.
When Alchemy owner Eli Reich’s messenger bag was stolen, he decided that instead of buying another, he would make one himself. With plenty of bicycle inner tubes lying around, he decided to make it the primary material for his new bag. Long story short, the completed product was a huge hit at the office, and Eli began to make them on a much larger scale. Today, Alchemy products are carried in many stores across the country.
Businesses of all sizes are in constant need of bringing in more customers, which is where you come in with your business idea. Start by pitching creative small business marketing ideas to local businesses and you’ll be sure to impress the first set of clients you begin working with in your area.
If you love to travel and find yourself randomly searching for airfare sales or browsing Lonely Planet, why not carve out a niche for yourself as a private travel agent? My friend, Mark Jackson did just that, making extra money online with his travel consulting side business. Start with word of mouth recommendations from friends who know they can count on you for the cheapest flights, and then move on and create a Facebook or LinkedIn group to invite people who want to stay on top of the latest deals. Eventually you could spin this into a full-time consultancy teaching people how to make their dream trip a reality.
The reason this is possible is that there has never been a better time in history to be an entrepreneur. We firmly believe that anyone can start a business today, as long as you have an idea and the hustle.
Strategy #6:Network and get listed with professional services websites. While almost all the traffic techniques used to drive visitors to product-based sites can be applied to service-based sites, I’d like to mention a couple that those of you who need local traffic will find useful.
Well, if you’re looking for legitimate ways to make some extra money online without having to first purchase an in-depth training course (which always seems to cost $97) about how to make money online, then you’re in the right place!
It’s a great way to achieve freedom in your life. Not only does copywriting allow you to work remotely, but it also allows you to control your schedule. Plus, learning the skill itself will help you in many areas of online business (i.e. building a blog, affiliate marketing, etc. – when you can write in a compelling way, all of these become much easier!)
Whether you’re selling your own new products or reselling other goods, you still have to consider how much stock you’re going to carry, how you’re going to fund upfront purchasing costs, and where you’re going to store your inventory. Remember, even if you avoid paying rent on a storefront, you still need to store your inventory somewhere.
If you like learning new software or are experienced with audio editing, you can put the show together yourself. Otherwise, there are lots of services you can find that will help edit and build your show on place likes UpWork and Fiverr.
But just as someone selling a product over the web needs to make a seamless transition between their sales copy and their order form, you need to make a seamless transition between your sales copy and the point of contact.
Too often, website owners fail to provide their visitors with enough information. Sales copy with a detailed breakdown of the services you provide, with the benefits you offer clearly explained, will be one of the most critical aspects of your site.
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Strategy #1: Establish your credibility. When you sell a service, you’re typically selling a relationship with yourself. And this requires spending more time and effort establishing your credibility and developing a rapport with your visitors than is typically required on a site selling a physical product.