With $200 and his wits, Branson started an empire. That got me thinking—with all the technology within entrepreneurs’ grasps, what’s the minimum you’d need these days, realistically, to start an online business?
Build up a following on your Instagram account and you could quickly be making extra money online. Major brands, gear companies, and even startups are willing to shell out $500-$5,000+ per post to get in front of your audience. While it’s getting harder and harder to build a massive Instagram audience, if you already have a solid niche and are posting quality content regularly, with a few small tweaks you can make yourself an influencer. Check out this awesome article from Shopify on how to build and grow your Instagram following to get started.
These days, one of the main tools you need to start a business is an internet connection. There are so many different opportunities out there to start businesses online. And in some cases, you don’t even need much more than that connection in order to get your business going. Here are 50 online business ideas you can start right away.
And while freelancing might not be as scalable as some of the other ideas we’ve spoken about, it’s not uncommon for solopreneurs to build healthy six-figure freelance businesses for themselves. (In fact, I’ve interviewed tons of them on my podcast!)
So here, again, thorough sales copy that clearly explains how you’re willing to customize your services will be very important. Do your clients typically fall into a few different categories? Can you talk about each group and explain how you adapt and change to meet their individual needs?
You can never assume that providing information about what you’ve done for other clients will enable visitors to your site to make that leap and picture what you’ll be able to do for their businesses. You need to be very, very specific about what you’re offering. To help you do that, look at other similar service providers and ask yourself these questions:
Do you have in-depth expertise about a specific hobby or any other subject? You could create a website that offers your expertise to others for a price, like offering a music lesson over Skype for a fee or charging for video lessons on gardening. You can make extra income or become wildly successful with this method of making money online.
Not only is Airbnb a great way to make extra money online by renting out your spare bedroom, but you also get the benefit of meeting new people (if that’s your kind of thing). You can even rent out an entirely new apartment just to manage as an Airbnb.
Building a YouTube channel is a lot like starting a blog or website, except that you’re working in video—not writing. The first step is to choose what kind of videos you’re going to create. Most successful YouTube channels fall under one of two categories:
If you’re serious about making money selling things online, it’s pretty much impossible to not recommend Shopify. The platform gives you everything you need to get your online store up and running in less than a day including a custom domain, beautiful templates (so you don’t need design skills), secure payment options, and they can even take care of marketing and shipping for you. Whether you’re selling your own products, designs, or curating other products for people in your niche, Shopify is the best option for powering your online store.
If you’re willing to spend a little more, and I’m talking about $5 more here, I’d personally recommend GetResponse with their most basic plan costing you $15 for up to a thousand subscribers. Even then, they also offer a generous 30-day free trial, more than enough time to get your business up and running.
Strategy #3: Demonstrate your flexibility. As I mentioned earlier, people will not only want to see proof that you’ve delivered great results for other clients, they’ll want to know that you’re prepared to customize your service to meet their own unique needs.
Market your course: The beauty of using a course to make money online is that you can continue to sell it for as long as you’d like. Look for niche communities on Facebook, LinkedIn, or Reddit that might benefit from your content. Guest post on relevant blogs and sites. Look for anywhere you might be able to get in front of the right people. With just a few hours a month you can continue to generate sales.
Online sites like Etsy and ArtFire are platforms that make it extremely easy for crafters who can produce a steady supply of quality handmade items, like crocheted blankets or unique painted glassware. Startup costs are extremely low if you purchase your materials in bulk from a craft supplier, and if you can turn around orders quickly, you’ll be making a profit in no time at all. It’s even possible to turn your store into a full-time gig.
Whether it’s an important consumer application, a specialist app to solve a particular niche problem, or even a time-wasting game you can play on your phone, you can create a massively successful business if you build software that helps people. (Look at the rise of Slack—the team communication software that went from side project to billion-dollar company in just 2 years.)
It gives you a place to deliver your content, allows your community members to interact with each other, allows you to limit access to qualified members, and also allows you to moderate and control the group.
Now, if you don’t know people who might want your coaching services, there are a number of online tools and communities that make it incredibly easy to find clients and teach, on just about any topic area you can think of. Community driven platforms like Savvy.is, Clarity.fm, and Coach.me provide you with a network of potential clients to interact with, as well an integrated payment solution.
Strategy #2: Be specific about exactly what you’re offering. We’ve already talked a bit about this, but this is such a common mistake I see website owners making–whether they’re selling a service or a product–that I think it warrants further explanation.
You might not have even heard of Zappos, an online shoe store. Well, that goes to show how big the internet really is and how big your online business could be. Maybe it might even come to close to the acquisition of Zappos by Amazon for a reported $900,000,000.
In a nutshell, affiliate marketing is selling someone else’s product by referring customers to their online store. If you can create content (on a blog) or a resource so valuable to the people looking for a certain product and then send them to where they can actually buy it, you’ll receive a predetermined percentage of each sale.
Maggie Aland is a staff writer for Fit Small Business and editor of the Marketing and Reviews sections. She writes on a variety of marketing topics, ranging from newspaper ads to how to market your business on Facebook. Before joining Fit Small Business, Maggie worked as a marketing associate at a niche publishing company. There she was responsible for determining the marketing plan and keeping up with the budget of 10+ B2B products. Her experience includes email, direct mail, social media, events, and more. When not editing or writing, you can find Maggie looking for the best brunch spots in NYC.
Do you love video? The bar for entry is much lower than it used to be. Now, you can create high quality videos from your smartphone. Upload those videos on a site like YouTube, and monetize it with advertisements. If you get popular enough, you can also benefit from company sponsorships.
It’s still not easy by any means. It requires hard work, and you need to stand out amongst the hundreds of thousands of ecommerce websites and online stores. But by filling a unique niche and executing the right marketing techniques, you can make your ecommerce store a profitable success.
Identify target customers: Write down exactly who you want as your client and then start researching those companies and making your list. You’ll want your portfolio and cold emails to align with the companies you’re reaching out to