While you’ll certainly have higher levels of success if you can nail creating and marketing your own unique product, from my own experience (and that of many other entrepreneurs), I know the extremely high costs and risk associated with starting a product-based business.
Writer, side project aficionado, and part-time entrepreneur. Join me here, on ryrob.com and learn how to start a business while working full-time. Let’s chat on Twitter about business and side projects.
No matter how much free information there is out there in the world, nothing really beats learning directly from the experts themselves. But in order to do that, you’re going to need to be able to get in touch with them first.
If you design a wildly popular app (which is harder than it sounds), you might be pleasantly surprised with the income they generate. Offering one or more apps at the iTunes or Android app store gives your creations wide exposure to prospects. And income can be generated by charging for the app, displaying in-app ads, or charging for in-app features and upgrades.
When you sell a service, you are the product, whether you’re a real estate agent, doctor, lawyer, bed & breakfast owner, auto-mechanic, caterer, hair stylist, fitness trainer, accountant, investment advisor, childcare provider, housekeeper, dog walker, landscaper, whatever.
If you need some guidance on how to connect with influencers, download our free step-by-step guide, “How to Connect with Influencers & Land Interviews.” We even include the exact “copy & paste” emails we used to contact Sir Richard Branson, Arianna Huffington and many more A-players.
I’d also recommend getting a second set of eyes to go through your writing as well, just to make sure that there aren’t any grammatical errors or spelling mistakes. You can simply ask a friend to do this for you, or if you don’t mind spending a little bit more then you can find a professional copy editor to do it for you.
Next, you’ll need the right tools. You can be as complicated or simple as you want depending on your comfort with audio equipment, but at the minimum you’ll want a microphone and software for recording your voice. Companies like Behringer, Blue, Focusrite, and others sell studio-quality plug-and-play podcast setups that can get you recording today.
Like talking to people and helping walk them through problems? You can bring in extra income as a contract customer support superstar for companies all over the world. Due to the 24/7 nature of online businesses, companies are looking for people in different time zones to help deal with issues that their users are having. Better yet, if you have experience in service or retail you’ll be perfectly suited. Check out indeed or the other remote job boards I listed earlier to find opportunities.
Lately, I’ve been receiving a lot of questions from people selling a service–or thinking about selling a service–over the web, asking what you need to do differently than those people marketing a physical product.
The sites that hold the most value on the web hold the most valuable content. Face Book holds information about what hundreds of millions of users. YouTube possess millions of funny, educational and controversial videos. If you can create a website that focuses on offering valuable resources, then you just might be onto a winner.
While YouTube recently changed its monetization program, if you’re able to hit their new minimum bar of 1,000 subscribers and 4,000 hours of view time in the past 12 months, it’s still an incredible place to make extra money online.
One last quick thing to note before we dive in: I’m going to be talking a lot about your niche for every way of making money online that we cover here. If you’re unfamiliar with this term, all it means is your unique topic, angle, market, audience, or voice that will make people stand up and notice your business.
Strategy #5: Get your site listed in local search directories. Current estimates say 40 percent of search engine queries are now for local businesses and services. When you combine this with research that indicates 92 percent of local searches convert later offline, you can start to see a pattern of consumer behavior.
The most important thing you need before you do anything else is a problem. What do people need that they don’t have? What solution is currently out there that you can do better? This alone is the basis of every great startup.
There are dozens of ways to make money online, from selling unwanted items to promoting products on Instagram or Facebook. Click through to discover 30 unique and easy ways you can earn money on online.
You can never assume that providing information about what you’ve done for other clients will enable visitors to your site to make that leap and picture what you’ll be able to do for their businesses. You need to be very, very specific about what you’re offering. To help you do that, look at other similar service providers and ask yourself these questions:
Journalists, doctors, lawyers, academics, and researchers record interviews every single day and need someone to transcribe what’s been said. So, if you’re comfortable with listening to the same audio over and over while writing it down you can make good money online doing transcriptions.
Strategy #3: Demonstrate your flexibility. As I mentioned earlier, people will not only want to see proof that you’ve delivered great results for other clients, they’ll want to know that you’re prepared to customize your service to meet their own unique needs.
Fulfilled by Amazon: Rather than drop shipping, Amazon lets you store your products in their own warehouses, making them available for Free 2-Day Shipping to Prime members. Which has been proven to significantly increase sales.
Amazon partners. Many affiliate marketers have success with Amazon. There are literally millions of products to choose from, and it can be quite profitable. For more information, you can check out the Amazon Associates Program.
None of the above matters if you don’t have an ecommerce store that sells your product, provides an intuitive shopping experience, and makes customers want to return. We’ll show you how to go from zero to beautiful online store in a matter of minutes using powerful ecommerce software (spoiler alert – we have a recommendation).
Start by taking other courses you’re interested in: Not only is this important competitor and opportunity analysis, but it also gives you an idea of how a course could or should look and feel. What’s the pacing like? Is it via email, video, in-person chats? Once you understand how you want your course to look, it’s time to decide what it should include. Those same courses are a great starting place. How can you make your course better or more interesting? Do you have experience others don’t?
This is another highly valued skill in the internet marketing world. That being said, it can be a bit difficult because Google is always changing its algorithms. With it, some of the rules of search change. You always have to be on the leading edge, learning and testing new strategies.
With tens of thousands of new drones being purchased, and subsequently crashed or damaged, there is an opportunity to start an online drone blog, advice, and repair business. Here’s the clever part: use a 3D printer to print good quality spare parts cheaply and use those for repairs and spares. Customers with damaged parts can order them online, have them printed, and delivered. Alternatively, they can post the damaged drone to you to your workshop, have it repaired, and sent back.
We personally use Infusionsoft at Foundr, because we have a subscriber list of over 300,000 people. For someone just starting out, however, there are several tools out there that you can use to get your email marketing into shape and even create automated email campaigns.
Let’s say I’m an Amazon affiliate for camping gear, and I want to write an exhaustive, in-depth blog post and review of the “50 Best Hiking Backpacks for Adventuring Outdoors.” By running a quick Keyword Planner check on the organic search volume I can see that there’s around 5,500 monthly searches for the keyword ‘hiking backpacks’ alone.
Mobile applications are more popular than ever, and people are willing to pay good money for ways to manage their lives from their smartphones. If you have a great idea and happen to know coding, you can run with it and create your app yourself. If you just have an idea and don’t know the ins and outs of how to turn it into a reality, there are plenty of software developers looking to collaborate with people on app creation.
That being said, you don’t have the benefit of Amazon promoting your course. You have to do the promoting yourself through your own website, your email lists, and possibly through affiliate partnerships. You also need to create a compelling sales page that will convince visitors to buy from you.
Not only will this multiply the money you’re bringing in in a serious way, but it protects you against any sudden changes in the market or in your business. Remember that old saying about putting all your eggs in one basket? A few hours a week committed to just one or two of the following opportunities will put you in a much stronger position to be financially safe and independent.
If you’ve got a way with words and expertise in a niche, there are plenty of sites that will pay for articles and content you write. Think of the sites you read regularly. What can you contribute to them that would be interesting? Research your niche and then look for ways to pitch articles. Many sites will simply have a submission or contact link in the footer. To get started, check out my full guide to becoming a freelance writer on the side and then submit your articles to places like Listverse, TopTenz, A List Apart, International Living, FundsforWriters, and Textbroker.
Once you’ve launched your blog (or niche website), the next step is figuring out which products and companies you can partner with as an affiliate to help facilitate sales of a related, helpful product for your audience of future readers.
Now, I know what you’re thinking. Most of the software and apps you use on a regular basis are made by massive companies or established development studios. Well, yes. But many successful apps, particularly those in the Apple and Google stores, are created and marketed by individuals and small businesses. In fact, independent developers made $20 billion in the App Store in 2016 alone.
How many postings are there for jobs similar to what you do? If there’s a decent amount and it looks like there’s steady demand, put those skills down on a shortlist and start researching the companies and industries that are hiring.