Strategy #5: Get your site listed in local search directories. Current estimates say 40 percent of search engine queries are now for local businesses and services. When you combine this with research that indicates 92 percent of local searches convert later offline, you can start to see a pattern of consumer behavior.
Instead, go with a self-hosted site (like my blog here is)—this means your blog will be hosted on your own server and you’ll have full control over it. There are tons of highly reputable, affordable companies you can choose to host your website, like Bluehost, Kinsta, or A2 Hosting.
Online sites like Etsy and ArtFire are platforms that make it extremely easy for crafters who can produce a steady supply of quality handmade items, like crocheted blankets or unique painted glassware. Startup costs are extremely low if you purchase your materials in bulk from a craft supplier, and if you can turn around orders quickly, you’ll be making a profit in no time at all. It’s even possible to turn your store into a full-time gig.
Content creators, marketers, publishers, attorneys, political groups, and probably a few college students—the potential client list is endless. Start with very competitive pricing, but as your project load builds, ramp up to charging more.
Become an Amazon Associate and then use Keyword planner to find an in-demand niche: With more than a million different products to choose from and up to 10% commission the sales you drive, Amazon’s affiliate program is a great place to get started. Browse their available products and see what connects with you. Or take it a step further and use Google’s Keyword Planner to quickly check how many people are searching for a specific term. With affiliate marketing, the more relevant traffic you can pull in, the more you’ll make off your site.
But just as someone selling a product over the web needs to make a seamless transition between their sales copy and their order form, you need to make a seamless transition between your sales copy and the point of contact.
Choose your niche and check for demand: The golden course combination is when you can find an in-demand niche that aligns with your skills and unique experiences. A great way to do this is to use Google Trends and Google’s Keyword Planner to look for average monthly search volume for keywords related to your proposed course content. Are people actively looking for high-quality information about this subject? Of course, if you’re already creating content for a blog, coaching service, or a site like Medium, you can test demand this way for free just like Bryan did.
Many major retailers will pay you for promoting their businesses on your websites and social media pages. They might pay you in cash or gift cards. For example, some restaurants might give you a gift card if you check in on Facebook or Yelp.
So, how do you go about putting together your course? One of my favorite online course success stories comes from Bryan Harris of Videofruit, who built and launched an online course in just 10 days that made him $220,750!
My favorite online business idea is from a current client who is looking to create an online marketplace for new and/or gently used consignment items. It stems from the concept created by folks such as Thredup that allow consumers to gain some monetary return when they are done with their clothing that in many cases were quite expensive when first purchased.
Information products. You promote products like ebooks, membership sites, video series, etc. This type of affiliate marketing can earn you up to 50% or more in commission, has relatively low barriers to entry, and it’s easy to find products to promote.
Of course, there’s a higher price per product and your margins are lower, but you’re able to start your online store with little more than a Shopify theme and some hosted images of your products. When a customer makes a purchase, you in turn buy the product from your supplier who then ships it directly to your customer.
For example, on his website, the owner of a martial arts school offered basic summary descriptions of his classes. Instead of general descriptions, he’d be better off breaking his sales copy down from his existing summary descriptions into more detailed copy that explains the key differences between his child, teen, and adult classes. By focusing on these client groups separately, he could more closely target their unique needs (and therefore attract more customers) by emphasizing the benefits that apply directly to each.
Lastly, you need money to make money. Startups can cost quite a bit to get off the ground. So with your idea and market validation solidified, there are a few different paths you can follow to get your initial “seed” cash:
This was very helpful. 2 of my most recent ideas are in the top 3. I ‘ve let fear and just being overwhelmed keep me stagnant and now I am just at a point where I am ready to take action. I know I will be successful!
Do you love taking photos and dream of building up a great Instagram following? As you grow your following, more sponsorship opportunities will become available. For example, if your account is focused on fitness, you may be able to sponsor products like protein powder, supplements, etc.
This site is EXACTLY what I was looking for. I am a fit and frisky 56 y.o. single dad working 2 jobs, with an unquenchable thirst for learning new things. I’ve been surreptitiously studying the New Thought writers (from Atkinson to Proctor right up to some of the really sharp, young people creating YouTube videos). I think I’m getting a grip on the self-motivation and metaphysics of the whole thing, but am too scattered to decide exactly what kind of business to start! many of your 27 ideas I have some familiarity with (one of my old army buddies got me in to Bombardier Transport in early 2011 for 3 months to help meet a deadline on some tech pubs…it was a lot of fun! I was told I’m a natural, but could not find any more jobs in that sector….Oy Gevalt). Anyway, thank you so much for this site! I can give you a progress report every few months or so (including showing you how any websites I may be creating are doing). Happy New Year!
Fulfilled by Amazon: Rather than drop shipping, Amazon lets you store your products in their own warehouses, making them available for Free 2-Day Shipping to Prime members. Which has been proven to significantly increase sales.
So you must walk a fine line, making sure that you keep confidential client information confidential, while (1) proving that you’ve satisfied the needs of other clients like them with great results and (2) demonstrating your ability to customize your service to meet their personal, unique needs.
You’ll also want to make your YouTube channel more easily found by adding relevant keywords under the “Advanced” section and picking your targeted country (where you think most of your viewers are). If you have a personal blog or site, add it as an “associated website.”
After about a year of testing materials and prototypes and materials, we developed Chicken Armor. Since its inception, we’ve sold many tens of thousands of saddles to all 50 states and to countries in 4 continents.
Just on the Foundr blog, we’ve got full articles detailing how to do a product launch, in-depth guides on how to grow your Instagram account, the best ways to come up with a startup idea, and so much more. The best part is that it’s all free.
Ask yourself, “Is the product in a growth market?” If your market has already passed its peak (i.e. the VCR market) and is on the down slope, you probably don’t want to get involved. Instead, you want to get into an industry that’s on the upswing – that’s where you’ll have the most profit and growth potential.
You need to make it easy for your visitors to contact you. Provide an online form, your e-mail address, phone number, fax number, physical mailing address and any other relevant information (like the best times to call you). And make sure this information is highly visible and easily accessible from every page of your site. Why not invite a few honest friends to check out your site and time them to see how long it takes for them to find your contact information? What’s obvious to you may not be obvious to the rest of the world.
You know you have the right product, who your customer is, and how to set up your business. It’s time to get the physical product. We’ll walk you through different ways to source your product and how to avoid common pitfalls.
At the forefront of the internet revolution has been ecommerce stores. Nowadays you can get an easy to use, fully functional ecommerce store design for as little as £500; then you just need a domain and hosting. Of course, how much you profit depends on your methods and effectiveness of marketing which might include:
1. Network with other local businesses. If you want local traffic, start making personal connections with other local business owners–preferably those with sites of their own. Look for ways to position your service and your site as a resource to their customers, and then request a link on their site or get permission to leave your business cards (printed with your URL, of course) in their lobby or next to their cash register. Even consider rewarding local business owners for sending traffic and leads your way by offering them a special gift, a discount off your service or even a portion of the profits.
Strategy #4: Make it easy for leads to contact you. Here’s another obvious one. But I bring it up because I’m continually shocked by how difficult some sites make it for visitors to contact them. If you’re selling a service over the web, then you’re generating leads–your goal is to compel visitors to contact you.
If you like learning new software or are experienced with audio editing, you can put the show together yourself. Otherwise, there are lots of services you can find that will help edit and build your show on place likes UpWork and Fiverr.
A lead magnet is basically a piece of content that you give away for for free to potential customers, in order to capture their attention and convince them to hand over their contact information. Most people aren’t going to sign up to your mailing list just for the sake of it, so a lead magnet allows you to ask for something in exchange for something your audience finds valuable.
Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming.She is often featured in publications, such as Forbes, Entrepreneur, Mashable, and ELLE, along with leading BigCommerce partners like HubSpot and Square. She launched her career in ecommerce with Y-Combinator backed Shoptiques.
This is where you dig even deeper to understand your ideal shopper. Who are they? What do they like? How can you tailor both your product and your website experience to appeal to your perfect shopper?
Sammi Caramela has always loved words. When she isn’t working as a Purch B2B staff writer, she’s writing (and furiously editing) her first novel, reading a YA book with a third cup of coffee, or attending local pop-punk concerts. The only time Sammi doesn’t play it safe is when she’s writing. Reach her by email, or check out her blog at sammisays.org.
Find a profitable market. Brainstorm some ideas, do keyword research, and try to get as specific as possible. For example, there is probably a lot of competition for selling surfboards. But if you narrow it down to surfboard racks, you may have a better chance of standing out in the market.
Now, I know what you’re thinking. Most of the software and apps you use on a regular basis are made by massive companies or established development studios. Well, yes. But many successful apps, particularly those in the Apple and Google stores, are created and marketed by individuals and small businesses. In fact, independent developers made $20 billion in the App Store in 2016 alone.
In 2017, there were almost 90 million pet dogs in the US. Which has opened up a huge opportunity to make money online as a dog watcher or sitter. Specialized sites like Rover or Care.com connect pet owners with pet walkers, sitters, and boarding houses to help look after their best friends when they’re at work or on a trip. If you’re an animal lover, you can make extra money and get to spend some quality time with a furry friend.
The second (and cheaper) path assumes that you have the design and dev chops yourself to build your dream software. Naturally, it’ll take more time to get your product off the ground, but being able to bootstrap the development of your software lets you retain more ownership in your business and be more in control of your path.
Many small businesses don’t have room in their budget for a full-time IT employee, so when their systems go on the fritz, they’ll usually call a computer-savvy friend or family member. If you have experience working on computers and networks, you can eliminate their need to call in a favor and offer immediate remote technical assistance.